Friday, December 03, 2004

We are merely fodder...

Yahoo! News - Mimi Rogers Joins Fox Comedy

Mimi Rogers Joins Fox Comedy
Fri Dec 3rd, 2:40am EST

"LOS ANGELES (Hollywood Reporter) - Mimi Rogers will co-star in Fox's untitled comedy pilot about a guy who becomes the first among his college friends to get a real job. Rogers will play a VP at the company where the guy (Bret Harrison) works. Will Gluck and Pam Brady wrote the script and are executive producing the show, which will feature extensive product integration woven into the story lines."

People, I present to you the first distant echoes of a gathering and ultimately repugnant storm; "will feature extensive product integration woven into the story lines." From its very inception, before a single scene has even been taped, this show is being deliberately engineered to be nothing more than an endless stream of thinly-veiled product-placement.

Now even the shows are going to be commercials.

American television has finally crossed the line and abandoned any pretence at concern for the viewers. With the advent of this show, we who watch are now openly regarded as nothing more than genetic fodder to be spoon-fed to the networks' beloved god -- the Advertisers.

And don't think this show will be the last.

Worse still is what this repugnant new creation says about the industry's opinion of Actors! After years of dedication, endless auditions, rejections and heartbreak you finally land a part on a network show. You think this is it - Your big chance! You might even, quite reasonably consider that you succeeded because of your drive, commitment and sheer, natural ability?

From today it seems you would be mistaken. You were recruited as nothing more than a common pitchman, hired to help the networks exploit the viewers, so they can make more profit to please the stockholders.

Sometimes, after another long day filled with the trials and pitfalls of building this company, I begin to doubt if Harlequinade is even needed. Then I read a story like this. Someone has to care about the Actors. And those who possess the spherical accessories to look beyond the bottom line and actually care about the people would appear to be in increasingly short supply. If we give in, who's left??