Saturday, February 19, 2005

Yahoo! News - Shops Form Units For Product Placement

Yahoo! News - Shops Form Units For Product Placement

"There's no business like show business for media shops, within which branded-entertainment divisions are proliferating like American Idol hopefuls. Last week two more agencies--Aegis Group's Carat Americas and Interpublic Group's Initiative--launched their own product-placement divisions...(snip)...Instead of just taking advantage of product-placement opportunities within shows, one of their roles will be to come up with development ideas and funding they can take to the Networks and studios on behalf of their clients..."

...Am I alone in this, or does anyone else remember a time when Entertainment used to be about the Actors and the Audience ~ Not just the bottom line.