Monday, March 28, 2005

New York Daily News - Home - McHip-hop name-drop

New York Daily News - Home - McHip-hop name-drop

"McHip-hop name-drop"

Chain wants rappers to mention Big Mac

By Oren Yaniv and Laura Williams, New York Daily News staff writers

"With names like Big Pooh, Big Daddy Kane, Big Rich Tha Don and Notorious B.I.G., "big" is already huge for rappers.

Now, McDonald's reportedly hopes to lure hip-hop artists to drop references to Big Macs into their rhymes. Though it's not offering money upfront, the fast-food giant is willing to pay rappers $1 to $5 each time songs with the plug hit the radio, according to today's Advertising Age. McDonald's hopes to have its signature sandwich in several songs by summer, the mag says."

Oh sweet lord, is there no end to it?? ~ As if the incessant and thinly-veiled advertising in films and television were not enough, now we're to be patronized with product placement in songs!